Sound Growth Partners Acquires Sports Attack

Sound Growth Partners Acquires ATEK Access Technologies

August 22, 2024

Manufacturing

Sound Growth Partners (SGP) has acquired ATEK Access Technologies, LLC, a Minnesota-based manufacturer of rugged memory keys and industrial safety/access control products, in a transaction announced August 22, 2024. Aethlon Capital advised the selling owners (including co-owner Kay Phillips) on the sale; SGP provided all capital via its One-Stop Buyout structure and said it will support ATEK's growth going forward.

Sound Growth Partners Acquires LPi

October 25, 2024

Marketing & Advertising

Sound Growth Partners (SGP), with co-investors Everside Capital Partners and Caumsett Capital, acquired LPi Digital, LLC on October 25, 2024. LPi, headquartered in the Milwaukee area, is a leading provider of advertising-supported print and digital bulletins and newsletters for faith-based, community, and membership organizations across the U.S.; SGP said it will support LPi’s technology investments to expand its impact.

PSG Provides €60M Growth Investment in Sport Alliance

August 19, 2021

Cloud & SaaS

Hamburg-based fitness software group Sport Alliance has secured a €60 million growth investment from growth equity firm PSG. The capital will be used to accelerate product development, expand go-to-market teams, support international expansion and enable M&A activity to scale the company's cloud-based gym management platform.

Brand Velocity Group Acquires SCORE Sports

February 6, 2023

Manufacturing

Brand Velocity Group (BVG) has acquired SCORE Sports, a U.S.-based manufacturer of youth sports uniforms and equipment. The acquisition expands BVG's newly launched sports industry vertical and gives the firm manufacturing and apparel capabilities to support growth in youth and amateur sports markets.

Specialty Program Group Acquires Assets of Insurance Allies LLC

November 9, 2023

Insurance

Specialty Program Group LLC (SPG) has acquired the assets of Insurance Allies LLC, the operator of AxeThrowingInsurance.com and related niche insurance brands. The acquisition brings Insurance Allies' tailored sports and entertainment coverage (serving ~700 venues) into SPG’s specialty insurance platform to expand its capabilities in sports, entertainment and recreational venue insurance.

Sound Growth Partners Recapitalizes BARS, LLC (The BARS Program)

June 18, 2025

Professional Services

Sound Growth Partners (SGP) completed a majority recapitalization of BARS, LLC (The BARS Program) on June 18, 2025, providing all capital through its One-Stop Buyout structure. BARS, a Lakewood, Colorado-based provider of in-store ID check and compliance services for convenience and grocery stores across the U.S. and Canada, will continue to be led by existing management including David Gaudet and Richard Wright.