PSG Provides €60M Growth Investment in Sport Alliance

PSG Equity Commits Additional $100M to Sport Alliance

November 27, 2023

Cloud & SaaS

PSG Equity has committed an additional $100 million of growth capital to Sport Alliance, the Hamburg-based provider of cloud-based ERP and membership-management software for gyms and fitness studios. The follow-on investment builds on PSG's initial $65 million 2021 investment and will support Sport Alliance's international expansion and continued product and commercial growth; Sport Alliance now serves over 8,000 facilities, supports 5.2 million members and has roughly 350 employees.

PSG Announces Strategic Investment in Sign In App

September 14, 2021

Cloud & SaaS

PSG, a growth equity firm, has made a strategic growth investment in Sign In App to accelerate the company's North American expansion and support product innovation. PSG advisors and investment professionals will join Sign In App's board; financial terms were not disclosed.

PSG Leads €20M Growth Investment in Apaleo

November 20, 2024

Cloud & SaaS

Apaleo, an API-first open property management platform based in Munich, raised €20 million in a growth equity round led by PSG Equity with participation from existing investors Redalpine, FOMCAP IV, and Rockaway Ventures. The capital will be used to accelerate international expansion across hospitality and serviced living verticals, further develop the platform, and hire talent to support growth.

PSG Equity Makes Growth Investment in Emotion Mobility

September 18, 2025

Cloud & SaaS

PSG Equity has made a strategic growth equity investment in Emotion Mobility to accelerate product development, international expansion, and pursue strategic M&A. Emotion Mobility, a Lisbon-headquartered global SaaS mobility software provider (products Rentway and Carpro), serves customers across more than 90 countries including Avis, Enterprise, Europcar, Hertz, Sixt and Volkswagen.

PSG Makes Strategic Growth Investment in Searchspring

September 27, 2022

Cloud & SaaS

PSG, a growth equity firm, has made a strategic growth investment in Searchspring to accelerate the ecommerce site search, product merchandising, and personalization platform's product innovation and go-to-market expansion. Financial terms were not disclosed; existing investor Scaleworks will remain an investment partner.

PSG Equity Makes €24M Growth Investment in N2F

March 6, 2023

Cloud & SaaS

N2F, a French provider of expense management SaaS, raised a €24 million strategic growth investment from PSG Equity to accelerate its European and international expansion, hire ~200 employees over five years, and develop new products. PSG will provide strategic, operational and financial support to help N2F scale across Europe and North America.