PSG Equity Commits Additional $100M to Sport Alliance
November 27, 2023
PSG Equity has committed an additional $100 million of growth capital to Sport Alliance, the Hamburg-based provider of cloud-based ERP and membership-management software for gyms and fitness studios. The follow-on investment builds on PSG's initial $65 million 2021 investment and will support Sport Alliance's international expansion and continued product and commercial growth; Sport Alliance now serves over 8,000 facilities, supports 5.2 million members and has roughly 350 employees.
- Buyers
- PSG Equity
- Targets
- Sport Alliance
- Industry
- Cloud & SaaS
- Location
- Hamburg, Germany
- Transaction Type
- Growth capital
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