broadhead Acquires Fame

broadhead Acquires HMH Agency

January 31, 2022

Marketing & Advertising

broadhead, the largest independent marketing agency in Minnesota, has acquired Portland-based HMH Agency. The deal expands broadhead's capabilities and vertical expertise into transportation (electric, autonomous and connected vehicles) while HMH will retain its brand and leadership; TobinLeff served as M&A advisor on the transaction.

Leads to Fame Acquires/Merges With Franchise Fame to Create Global Growth Agency

November 17, 2025

Marketing & Advertising

U.S.-based performance marketing firm Leads to Fame has merged with Europe-based Franchise Fame, consolidating both companies under the Leads to Fame brand. The combined agency will offer AI-enhanced search, performance marketing, international SEO and cross-border expansion services to help brands scale across more than 50 countries.

Interpublic Group Acquires Stake in The Famous Group

April 20, 2022

Marketing & Advertising

Interpublic Group (IPG) has taken a minority stake in The Famous Group, a Los Angeles–based fan experience and mixed/augmented reality technology company. The investment will align The Famous Group with IPG’s Momentum Worldwide to broaden experiential and immersive offerings across IPG’s agency portfolio while allowing The Famous Group to continue operating under its own name.

Freeman Acquires Sparks, a Global Brand Experience Agency

August 1, 2023

Marketing & Advertising

Freeman has acquired Sparks, a Philadelphia-based global brand experience and experiential marketing agency; terms were not disclosed. Financing for the transaction was provided by KKR, and the deal represents an exit for EagleTree Capital and Sparks' ownership group led by Scott Tarte and Jeff Harrow. Sparks will combine with Freeman's agency business to expand Freeman's capabilities in corporate events, exhibits and brand experience.

Adweek Acquires Target Marketing and Publishing Executive from NAPCO Media

September 2, 2020

Media & Entertainment

Adweek has acquired the trade brands Target Marketing and Publishing Executive (including the FUSE Media summit) from NAPCO Media. The deal expands Adweek's publishing and performance marketing capabilities and adds roughly 200,000 first-party audience insights to its database; terms were not disclosed.

Hawke Media Acquires Tribute Media

June 8, 2023

Marketing & Advertising

Hawke Media, a Santa Monica-based marketing consultancy, has acquired Tribute Media, a web marketing agency headquartered in Meridian, Idaho. The acquisition expands Hawke's presence into the U.S. Northwest and brings Tribute's web development, inbound marketing and HubSpot expertise into Hawke's portfolio.