Efficy Acquires APSIS Group AB from Norvestor
August 23, 2021
Belgian CRM software provider Efficy SA has agreed to acquire APSIS Group AB, a Malmö-based SaaS marketing automation platform, from private equity owner Norvestor. The deal creates a broader pan‑European software player by combining Efficy’s CRM capabilities with APSIS’s marketing automation platform and customer base focused on Nordic mid-market clients.
- Buyers
- Efficy SA
- Targets
- APSIS Group AB
- Sellers
- Norvestor V, L.P., Norvestor V SBS, L.P.
- Industry
- Cloud & SaaS
- Location
- Skåne County, Sweden
- Transaction Type
- Divestiture
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