Efficy Acquires APSIS Group AB from Norvestor

August 23, 2021

Belgian CRM software provider Efficy SA has agreed to acquire APSIS Group AB, a Malmö-based SaaS marketing automation platform, from private equity owner Norvestor. The deal creates a broader pan‑European software player by combining Efficy’s CRM capabilities with APSIS’s marketing automation platform and customer base focused on Nordic mid-market clients.

Buyers
Efficy SA
Targets
APSIS Group AB
Sellers
Norvestor V, L.P., Norvestor V SBS, L.P.
Industry
Cloud & SaaS
Location
Skåne County, Sweden
Transaction Type
Divestiture

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