BlackRock Makes Minority Investment in Willow Network

May 2, 2024

BlackRock has made a minority investment in Willow Network, a wealthtech startup that provides education, coaching and a digital marketing platform for financial advisors. The funding will support Willow's launch of two certificate programs — Advisor for Women and Advisor for NextGen — and BlackRock has taken a board seat as part of the transaction; financial terms were not disclosed.

Buyers
BlackRock, Inc.
Targets
Willow Network, Inc.
Location
Massachusetts, United States
Transaction Type
Growth capital

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