GCG Advisory Partners Acquires First Fidelity Financial Group of Atlanta

January 9, 2025

GCG Advisory Partners LLC has acquired First Fidelity Financial Group of Atlanta, a boutique financial advisory firm managing over $170 million in client assets. The deal expands GCG AP’s Atlanta footprint (adding ~ $400M+ in local client assets toward its ~$2.9B AUM) and brings the First Fidelity advisors into an equity partnership with GCG while maintaining client experience and platform relationships (notably with Osaic).

Buyers
GCG Advisory Partners LLC
Targets
First Fidelity Financial Group of Atlanta
Platforms
GCG Advisory Partners LLC
Location
Georgia, United States
Transaction Type
Addon

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