Trendline Interactive Acquires Inbox Marketer

Trendline Interactive Acquires Data Insight Group

February 25, 2021

Data & Analytics

Trendline Interactive, an Austin-based digital messaging consultancy, acquired Canadian data and analytics firm Data Insight Group (DiG) to deepen its advanced analytics and data science capabilities. The deal was completed with financial support from middle-market private equity firm Growth Catalyst Partners to strengthen Trendline’s analytics-led marketing services and expand its strategic consulting offerings.

Trendline Interactive Acquires LeadMD

March 2, 2021

Marketing & Advertising

Trendline Interactive has acquired LeadMD in a deal facilitated with financial backing from Growth Catalyst Partners. The combined agency expands Trendline’s performance marketing and martech capabilities across B2B and B2C clients; financial terms were not disclosed.

Balance Point Capital and Growth Catalyst Partners Invest in Trendline Interactive

June 5, 2019

Marketing & Advertising

Balance Point Capital provided debt and preferred equity to support Growth Catalyst Partners' investment in Trendline Interactive LLC, a full-service email marketing agency headquartered in Austin, Texas. The financing is intended to accelerate Trendline's growth and support its platform and buy-and-build strategy.

Mobeus Backs £25.5m MBO of Inbox Insight

January 7, 2022

Marketing & Advertising

Mobeus has backed a £25.5 million management buyout (MBO) of Inbox Insight with a £17.7 million equity investment, alongside vendor and management rollover. Inbox Insight, a UK-headquartered B2B demand generation and content syndication agency with offices in the UK, US and South Africa, will continue under incumbent MD Jamie Hendrie and use the investment to accelerate technology, data science and US growth.

Collab, Inc. Acquires Trendpop

February 15, 2022

Marketing & Advertising

Collab, Inc., a Los Angeles–based creator platform, has acquired Trendpop, a short-form video database founded in 2020 and backed by Y Combinator. The acquisition integrates Trendpop's proprietary trend and creator analytics into Collab's creator, campaign, and rights-management offerings to give brands and agencies improved short-form video insights and campaign performance tools.

PerformLine Acquires Email Compliance Provider LashBack

July 13, 2022

Cloud & SaaS

PerformLine has completed the acquisition of LashBack to integrate LashBack’s email discovery and compliance monitoring capabilities into PerformLine’s omni-channel marketing compliance SaaS platform. The deal expands PerformLine’s discovery and monitoring coverage across email channels, strengthening its offering for enterprise compliance and brand-protection programs.