RedBird Leads Minority Investment in The SpringHill Company

October 15, 2021

RedBird Capital Partners led a minority investment in The SpringHill Company, the production and consumer brand business founded by LeBron James and Maverick Carter. The investor group included Nike, Fenway Sports Group and Epic Games; Fried Frank acted as counsel to RedBird on the transaction.

Buyers
RedBird Capital Partners, Nike, Inc., Fenway Sports Group, LLC, Epic Games, Inc.
Targets
The SpringHill Company
Location
California, United States
Transaction Type
Growth capital

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