The Harris Poll (Stagwell) Acquires BERA
July 12, 2024
The Harris Poll, part of Stagwell, has acquired BERA, a predictive brand technology platform, and will integrate BERA's AI-powered brand insights into its Harris Quest suite within the Stagwell Marketing Cloud. The deal is intended to strengthen Harris Quest's real-time predictive brand analytics and advance Stagwell's marketing cloud AI capabilities.
- Buyers
- The Harris Poll, Stagwell
- Targets
- BERA
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Buyout
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