The Harris Poll (Stagwell) Acquires BERA

July 12, 2024

The Harris Poll, part of Stagwell, has acquired BERA, a predictive brand technology platform, and will integrate BERA's AI-powered brand insights into its Harris Quest suite within the Stagwell Marketing Cloud. The deal is intended to strengthen Harris Quest's real-time predictive brand analytics and advance Stagwell's marketing cloud AI capabilities.

Buyers
The Harris Poll, Stagwell
Targets
BERA
Location
New York, United States
Transaction Type
Buyout

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