Sprecher Brewing Company Acquires Juvee from 100 Thieves
January 18, 2024
Sprecher Brewing Company has acquired energy drink brand Juvee from gaming-lifestyle company 100 Thieves. As part of the deal, Juvee employees will join Sprecher, co-founder Sam Keene will become Sprecher’s chief marketing officer, and Juvee production, bottling and warehousing will move to Sprecher’s Greater Milwaukee headquarters.
- Buyers
- Sprecher Brewing Company
- Targets
- Juvee
- Sellers
- 100 Thieves
- Industry
- Food & Beverage
- Location
- California, United States
- Transaction Type
- Buyout
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