Mercury Public Affairs Merges with Serafin & Associates

Wealth Enhancement Group Acquires Serafini Financial Group

August 5, 2021

Financial Services

Wealth Enhancement Group, a Greater Minneapolis-based independent wealth management firm, has acquired Serafini Financial Group, a hybrid RIA based in Hagerstown, Maryland with 12 employees, four financial advisors and $853 million in client assets. The deal expands Wealth Enhancement Group's presence in the Mid-Atlantic and increases its total client assets to over $39 billion.

Raffetto Herman Strategic Communications (RH Strategic) Acquires MIX Public Relations

February 11, 2020

Marketing & Advertising

Raffetto Herman Strategic Communications (RH Strategic) acquired MIX Public Relations, expanding RH’s national team to 30 full‑time PR professionals and adding cybersecurity, emerging tech and fintech clients. The deal brings senior PR leaders Matthew Mors and Hally Wax into RH’s strategic leadership and broadens the agency’s PR, public affairs and digital media capabilities across the U.S.

Serac and Xperi Merge with Investment from Mentha

November 9, 2020

IT Services

Dutch SAP Gold partners Serac and Xperi are merging to create a combined one-stop-shop for mid-market organizations seeking SAP solutions. Investment firm Mentha will take a stake in the new organization to support international growth and an expanded SAP offering across BusinessOne, ByDesign and S/4HANA.

WebMD Health Corp Acquires Mercury Healthcare

June 29, 2022

Healthcare Services

WebMD Health Corp has acquired Mercury Healthcare, a Vestar Capital-backed healthcare marketing technology and analytics company. The deal brings Mercury's patient engagement, targeting and analytics capabilities into WebMD's content and audience platform to accelerate personalized patient engagement and marketing solutions for health systems and providers.

Lambert Global Acquires Roy Public Affairs Management

January 30, 2023

Marketing & Advertising

Lambert Global has acquired Michigan-based Roy Public Affairs Management to expand its public affairs and policy advocacy capabilities. Roy Public Affairs founder Melissa Roy will join Lambert as Detroit Managing Partner to lead the firm’s new public affairs team and help grow Lambert’s presence across Southeast Michigan and Lansing.

Atlanticus Acquires Mercury Financial LLC for $162 Million

September 12, 2025

Payments & Fintech

Atlanticus Holdings Corporation has acquired Mercury Financial LLC for approximately $162 million in cash (with potential earn-outs tied to future credit performance), making Mercury a wholly owned subsidiary. The deal adds 1.3 million serviced credit card accounts and $3.2 billion in receivables, expanding Atlanticus' presence in the near-prime credit card market and providing additional technology, distribution partnerships, and scale.