Dotdigital Group plc Acquires Social Snowball for $35M

June 26, 2025

Dotdigital Group plc has acquired Social Snowball Holdings, Inc., a U.S.-based influencer, affiliate and referral marketing SaaS platform, for $35 million. The acquisition integrates Social Snowball's creator-driven revenue and Shopify-focused capabilities into Dotdigital's customer experience and data platform to expand its e-commerce marketing offering.

Buyers
Dotdigital Group plc
Targets
Social Snowball Holdings, Inc.
Industry
Cloud & SaaS
Location
United States
Transaction Type
Buyout

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