Dotdigital Group plc Acquires Social Snowball for $35M
June 26, 2025
Dotdigital Group plc has acquired Social Snowball Holdings, Inc., a U.S.-based influencer, affiliate and referral marketing SaaS platform, for $35 million. The acquisition integrates Social Snowball's creator-driven revenue and Shopify-focused capabilities into Dotdigital's customer experience and data platform to expand its e-commerce marketing offering.
- Buyers
- Dotdigital Group plc
- Targets
- Social Snowball Holdings, Inc.
- Industry
- Cloud & SaaS
- Location
- United States
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Sprout Social Acquires Tagger Media
August 3, 2023
Cloud & SaaS
Sprout Social acquired Tagger Media, a leading influencer marketing and social intelligence SaaS platform, for $140 million in cash in a transaction that closed August 2, 2023. The acquisition expands Sprout’s social media management suite into influencer marketing, enabling unified workflows, reporting and social intelligence for brands and agencies.
-
Flexera Acquires Snow Software
February 15, 2024
Software
Flexera has completed the acquisition of Snow Software, combining Flexera's technology value optimization platform with Snow's software asset management and SaaS/FinOps capabilities to provide broader visibility and cost controls across hybrid IT environments. The deal brings together complementary product portfolios and domain expertise to expand capabilities for ITAM, SaaS management and FinOps for enterprise customers worldwide.
-
PhotoShelter Acquires Socialie
June 13, 2023
Cloud & SaaS
PhotoShelter, a PE-backed SaaS digital asset management provider, has acquired Socialie to expand real-time content distribution, automation and analytics capabilities. The deal—completed in partnership with PhotoShelter’s majority investor Clearhaven Partners—integrates Socialie's social channel distribution and Magic Tracking analytics into PhotoShelter's DAM platform to give brands greater control and insight over content sharing and performance.
-
impact.com Acquires SaaSquatch
September 12, 2023
Cloud & SaaS
impact.com, the partnership management platform, has acquired customer referral software provider SaaSquatch to integrate referral and customer-advocacy capabilities into its Partnership Cloud. The deal expands impact.com's product suite for brands seeking to manage all partnership and referral programs from a single SaaS platform; financial terms and a selling party were not disclosed.
-
Dolphin Entertainment Acquires Be Social
November 18, 2020
Marketing & Advertising
Dolphin Entertainment (NASDAQ: DLPN) has acquired Be Social, a Los Angeles-based influencer marketing agency founded by Ali Grant. Be Social will continue to operate under its name from its LA offices with Ali Grant serving as CEO, and Dolphin expects to leverage the agency to cross-sell services across its portfolio and expand capability into influencer and creator-led marketing.
-
Sprout Social Acquires NewsWhip for Up to $65 Million
July 30, 2025
Cloud & SaaS
Sprout Social has acquired NewsWhip for $55 million in cash with up to $10 million in potential earnouts (up to $65 million total) to deepen Sprout’s predictive media intelligence and listening capabilities. The deal closed July 30, 2025, and NewsWhip’s team — led by co-founder and CEO Paul Quigley — will join Sprout, with Quigley named General Manager of Sprout’s Listening business.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.