General Atlantic Acquires Plusgrade from Novacap

March 4, 2024

General Atlantic has acquired Plusgrade, a Montreal-based provider of ancillary revenue and upsell software for the travel industry, from private equity firm Novacap. The investment marks Novacap’s exit and brings in growth capital and strategic support from General Atlantic to accelerate Plusgrade’s product and market expansion across airlines, hospitality, cruise and rail travel segments.

Buyers
General Atlantic
Targets
Plusgrade
Sellers
Novacap
Industry
Software
Location
Quebec, Canada
Transaction Type
Buyout

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