General Atlantic Acquires Plusgrade from Novacap
March 4, 2024
General Atlantic has acquired Plusgrade, a Montreal-based provider of ancillary revenue and upsell software for the travel industry, from private equity firm Novacap. The investment marks Novacap’s exit and brings in growth capital and strategic support from General Atlantic to accelerate Plusgrade’s product and market expansion across airlines, hospitality, cruise and rail travel segments.
- Buyers
- General Atlantic
- Targets
- Plusgrade
- Sellers
- Novacap
- Industry
- Software
- Location
- Quebec, Canada
- Transaction Type
- Buyout
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