Simplicity Group Acquires Plum Life and Launches Simplicity LifeLink
June 4, 2024
Simplicity Group Holdings has acquired Plum Life Inc. and used the acquisition to launch Simplicity LifeLink, a digital life insurance sales platform that automates quoting through issue for agents and advisors. Plum Life's co-founders have joined Simplicity as partners, and LifeLink will be made available to Simplicity's independent agents, affiliated agencies, and financial institution clients.
- Buyers
- Simplicity Group Holdings, Inc.
- Targets
- Plum Life Inc.
- Industry
- Insurance
- Location
- New Jersey, United States
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Simplicity Group Acquires Designs in Life
January 18, 2024
Insurance
Simplicity Group Holdings, Inc. has acquired California-based broker general agency Designs in Life. As part of the deal, Designs in Life founder Shawn Jeanes joins Simplicity as a partner and will continue to lead the team while gaining access to Simplicity's wealth management products and digital marketing services to support the firm's advisors.
-
Simplicity Group Acquires Life Policy Pros, Inc.
July 14, 2022
Financial Services
Simplicity Group, a Summit, New Jersey-based financial product distribution platform, has acquired Life Policy Pros, Inc., a New Jersey life insurance distribution firm. Founder Michael Kelly will join Simplicity as a partner and continue to lead day-to-day operations of Life Policy Pros as it transitions to the Simplicity brand.
-
Simplicity Group Acquires LifePro Financial Services
July 7, 2022
Financial Services
Simplicity Group has entered into a definitive agreement to acquire LifePro Financial Services, a San Diego-based distributor of life, annuity, long-term care and securities-based insurance products. LifePro's management team, including Heather Ulz and Ben Nevejans, will continue to run the business as partners within Simplicity's distribution platform to accelerate growth and expand service to independent financial professionals.
-
Simplicity Group Acquires Independent Planners Group
October 14, 2021
Financial Services
Simplicity Group acquired Independent Planners Group (IPG), a Scottsdale-based independent insurance wholesaler, marking IPG as the 30th company to join Simplicity's partnership. As part of the deal, founders Mike Kelley and Brian Kelley join as partners, and IPG will gain access to Simplicity’s sales, marketing and distribution resources to support advisors with life insurance, annuities and long-term care solutions.
-
Simplicity Group Acquires Hancock Brokerage
September 7, 2023
Insurance
Simplicity Group Holdings, Inc. announced the acquisition of Hancock Brokerage, a Metairie, Louisiana-based life insurance brokerage led by Susan Cimini, who becomes a Simplicity partner. The deal brings Hancock's life insurance, annuity and life-settlement capabilities onto Simplicity's platform and is intended to expand the firm's product offering and distribution resources for advisors and agents.
-
Simplicity Group Acquires Chesapeake Brokerage
July 12, 2022
Insurance
Simplicity Group has acquired Chesapeake Brokerage, a Delaware-based life, long-term care and annuity distribution firm. The founders Jeff and Marge Levy will join Simplicity as partners and continue to run day-to-day operations while benefiting from Simplicity's product, marketing and back-office resources.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.