Simplicity Group Acquires Designs in Life

Simplicity Group Holdings Acquires Insurance Designers of America

March 2, 2023

Insurance

Simplicity Group Holdings, Inc. has acquired Insurance Designers of America (IDA), a leading insurance marketing organization (IMO). The acquisition combines IDA's member agency network with Simplicity's tech-enabled distribution platform and sales and marketing resources to expand capabilities and support member agencies across life, annuity, long-term care and disability products.

Simplicity Group Acquires Hancock Brokerage

September 7, 2023

Insurance

Simplicity Group Holdings, Inc. announced the acquisition of Hancock Brokerage, a Metairie, Louisiana-based life insurance brokerage led by Susan Cimini, who becomes a Simplicity partner. The deal brings Hancock's life insurance, annuity and life-settlement capabilities onto Simplicity's platform and is intended to expand the firm's product offering and distribution resources for advisors and agents.

Simplicity Group Holdings Acquires Breakthrough Insurance Group

September 6, 2023

Financial Services

Simplicity Group Holdings, Inc. acquired Breakthrough Insurance Group (BIG), a New Jersey-based full-service life, annuity, and long-term care insurance general agency. The acquisition integrates BIG into Simplicity’s distribution platform and names Tim Kelly as a partner to leverage Simplicity’s carrier relationships, products, and marketing and sales support.

Simplicity Group Acquires Plum Life and Launches Simplicity LifeLink

June 4, 2024

Insurance

Simplicity Group Holdings has acquired Plum Life Inc. and used the acquisition to launch Simplicity LifeLink, a digital life insurance sales platform that automates quoting through issue for agents and advisors. Plum Life's co-founders have joined Simplicity as partners, and LifeLink will be made available to Simplicity's independent agents, affiliated agencies, and financial institution clients.

Simplicity Group Acquires LifePro Financial Services

July 7, 2022

Financial Services

Simplicity Group has entered into a definitive agreement to acquire LifePro Financial Services, a San Diego-based distributor of life, annuity, long-term care and securities-based insurance products. LifePro's management team, including Heather Ulz and Ben Nevejans, will continue to run the business as partners within Simplicity's distribution platform to accelerate growth and expand service to independent financial professionals.

Simplicity Group Acquires The Leaders Group, Inc.

February 15, 2023

Financial Services

Simplicity Group Holdings, Inc. has entered into a definitive agreement to acquire The Leaders Group, Inc., a national independent broker-dealer based in Littleton, Colorado. The acquisition expands Simplicity's distribution capability into the brokerage general agency (BGA) channel and enhances its ability to support independent financial advisors and BGAs with insurance and securities distribution services.