WPP Acquires Cloud Commerce Group

WPP Acquires Newcraft

September 1, 2022

Marketing & Advertising

WPP has acquired Newcraft, a Netherlands-based, data-first ecommerce consultancy of about 155 employees, which will join the Wunderman Thompson Commerce & Technology network. The deal strengthens WPP's digital commerce and operational commerce capabilities across retail, FMCG and wholesale end markets in Northern Europe and globally.

WPP Acquires Montreal-Based Commerce Agency Diff

December 8, 2022

Marketing & Advertising

WPP has acquired Diff, a Montreal-based commerce agency of about 115 employees that specializes in Shopify development, front-end design, site optimization and systems integration. Diff will join the Wunderman Thompson global network to strengthen WPP's digital commerce capabilities and expand its partner ecosystem in North America.

Wunderman Thompson / WPP Acquires NN4M

March 3, 2021

Marketing & Advertising

Wunderman Thompson, part of WPP, has acquired NN4M, a mobile commerce technology and consultancy headquartered in Edinburgh. The acquisition strengthens Wunderman Thompson Commerce's multichannel and mobile commerce capabilities as part of WPP's strategy to build marketing-technology and ecommerce offerings.

The Hoffman Agency Acquires CCGroup

March 18, 2025

Marketing & Advertising

The Hoffman Agency has acquired CCGroup, a London-based PR-led marketing firm focused on B2B technology, and will combine the two London teams to form a single Hoffman UK operation. The deal expands Hoffman's global tech communications footprint and broadens its service offering in technology-focused PR, analyst relations and integrated marketing for enterprise clients.

DCG ONE Acquires Corporate Communications Group (CCG)

September 1, 2022

Marketing & Advertising

Seattle-based marketing services firm DCG ONE has acquired Corporate Communications Group (CCG), a commercial print and direct marketing/fulfillment provider headquartered in Upper Marlboro, Maryland. The deal gives DCG ONE an East Coast operating footprint and expands its high-volume direct mail, data and fulfillment capabilities to better serve national clients.

PMG Acquires Momentum Commerce

June 11, 2025

Marketing & Advertising

PMG, a global independent marketing services and technology company, has acquired Momentum Commerce, a retail media and marketplace intelligence firm, and will fully integrate Momentum into the PMG brand. The deal adds Momentum’s 45-person team and its Velocity platform—tracking millions of products and brands—strengthening PMG’s commerce capability to help enterprise brands drive growth across retail and marketplace channels.