Dentsu Group Acquires Tag from Advent International

Advent International Acquires Stake in Seedtag from Oakley Capital

July 27, 2022

Marketing & Advertising

Advent International has agreed to buy part of Oakley Capital Origin Fund's stake in Seedtag, the Madrid-founded contextual advertising leader. The founders, Jorge Poyatos and Albert Nieto, will remain in their leadership roles as Advent helps accelerate Seedtag's US expansion, product investment and further M&A.

Vespa Capital Invests in Digital Technology Advisory Group (DTAG)

January 5, 2022

Marketing & Advertising

Vespa Capital has made a growth investment into Digital Technology Advisory Group Ltd (DTAG), backing the group's incumbent management team to scale its data-led marketing, research and communications capabilities. DTAG — which comprises 2CV, The Value Engineers (TVE) and Signal — is headquartered in London, employs over 250 people and serves global blue-chip clients across the UK, US and Asia.

ECI Partners Acquires TAG (travel & event management company)

October 4, 2024

Professional Services

ECI Partners has made a majority investment in TAG, the high-touch travel and event management firm, providing an exit for Apiary Capital. TAG, founded in 1988 and employing about 450 people globally, will partner with ECI to invest in technology, scale its global footprint and accelerate growth across entertainment and corporate travel markets.

Omnicom Group Acquires TA Digital

March 2, 2022

Marketing & Advertising

Omnicom Group Inc. has acquired global digital experience consultancy TA Digital to expand the digital transformation, content management, commerce, and customer experience capabilities of its Omnicom Precision Marketing Group. Canaccord Genuity served as exclusive financial advisor to TA Digital; TA Digital's management team will remain in place and continue to operate under the TA Digital brand.

Advent International Acquires Significant Stake in Imperial Dade from Bain Capital

May 2, 2022

Logistics & Distribution

Advent International has signed a definitive agreement to acquire a significant stake in Imperial Dade, the leading North American distributor of foodservice packaging and janitorial supplies, from Bain Capital Private Equity. Bain Capital will retain board governance and remain a significant investor alongside the Tillis family and Audax, while Imperial Dade will continue to be led by Chairman Robert Tillis and CEO Jason Tillis; financial terms were not disclosed.

Advent International Acquires Transaction Services Group from Calera Capital

June 27, 2019

Payments & Fintech

Advent International has agreed to acquire Transaction Services Group (TSG) from Calera Capital; terms were not disclosed. TSG is a global payments and revenue management solutions provider that grew processing volume to about $4 billion and serves over five million end customers across health & fitness, education and other verticals.