Adweek Acquires Social Media Week
January 5, 2021
Adweek announced on January 5, 2021 that it has acquired Social Media Week (SMW) and its flagship properties — including SMW Conferences, SMW News & Insights and the streaming platform SMW+. Founders Toby Daniels and Brian Leddy will join Adweek’s leadership team; terms were not disclosed. The deal expands Adweek’s events and social-media programming as part of a broader strategy under owner Shamrock Capital.
- Buyers
- Adweek
- Targets
- Social Media Week
- Sellers
- Toby Daniels, Brian Leddy
- Industry
- Media & Entertainment
- Location
- New York, United States
- Transaction Type
- Buyout
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