Shamrock Capital Acquires Adweek from Beringer Capital

Adweek Acquires Social Media Week

January 5, 2021

Media & Entertainment

Adweek announced on January 5, 2021 that it has acquired Social Media Week (SMW) and its flagship properties — including SMW Conferences, SMW News & Insights and the streaming platform SMW+. Founders Toby Daniels and Brian Leddy will join Adweek’s leadership team; terms were not disclosed. The deal expands Adweek’s events and social-media programming as part of a broader strategy under owner Shamrock Capital.

Shamrock Capital Acquires Bayard Advertising

January 27, 2021

Marketing & Advertising

Los Angeles-based Shamrock Capital has acquired Bayard Advertising, a nearly 100-year-old, family-owned recruitment marketing agency. The acquisition will support Bayard's growth and expansion of its recruitment marketing, employer branding, programmatic media and analytics capabilities; terms were not disclosed.

Emerald Holding Acquires Advertising Week from Stillwell Partners

June 28, 2022

Media & Entertainment

Emerald Holding, Inc. (NYSE: EEX) has completed the acquisition of the assets comprising Advertising Week from Stillwell Partners. The purchase adds a global events, content and e-learning platform focused on marketing, media and technology to Emerald’s B2B events and content portfolio and brings Advertising Week’s leadership team and employees into Emerald.

Shamrock Capital Invests in Ad Results Media

December 11, 2019

Marketing & Advertising

Los Angeles-based Shamrock Capital made a minority investment in Ad Results Media, a leading audio and podcast advertising agency, to support the company's technology and service expansion. The capital will be used to grow production capabilities, proprietary data and analytics, and advertising technology to scale podcast and audio advertising services.

Adweek Acquires Target Marketing and Publishing Executive from NAPCO Media

September 2, 2020

Media & Entertainment

Adweek has acquired the trade brands Target Marketing and Publishing Executive (including the FUSE Media summit) from NAPCO Media. The deal expands Adweek's publishing and performance marketing capabilities and adds roughly 200,000 first-party audience insights to its database; terms were not disclosed.

Beringer Capital Acquires Inman Group

July 26, 2021

Media & Entertainment

Canadian private equity firm Beringer Capital has acquired Inman Group, the leading real estate news, events and information business founded by Brad Inman. Brad Inman will retain a stake and remain involved while Inman’s leadership stays in place; Beringer plans to invest in editorial and events growth and pursue strategic bolt-on acquisitions to scale the business.