Advent International Leads Growth Investment in Assembly, Valuation Tops $1B

Providence Strategic Growth Invests in Assembly; Assembly Acquires Helium 10

May 19, 2020

Cloud & SaaS

Affiliates of Providence Strategic Growth (PSG) made a growth equity investment in e‑commerce technology company Assembly to fund organic growth and further acquisitions. Assembly, which will use the capital to build and buy e‑commerce software and services, recently acquired Helium 10, an Irvine‑based SaaS platform for Amazon merchants.

PSG Leads $65M Growth Investment in Adeptia

March 22, 2023

Cloud & SaaS

PSG led a $65 million strategic growth investment in Adeptia, a Chicago-based B2B data integration software company. The capital will be used to accelerate product innovation, customer success and market adoption; Adeptia also appointed PSG Senior Advisor Vance Loiselle as CEO and Paul Moriarity as CRO as part of the new chapter.

Assembly Acquires Pacvue, E‑commerce Advertising and Intelligence Platform

October 26, 2021

Software

Assembly, the Los Angeles‑based e‑commerce software and data platform, has acquired Pacvue, an enterprise marketplace advertising, sales and intelligence platform. The deal strengthens Assembly’s product capabilities to serve merchants at all stages — adding enterprise-grade marketplace advertising and retail media intelligence to its suite; financial terms were not disclosed.

Bluejay Capital Partners Acquires The Assembly Authority

April 28, 2021

Logistics & Distribution

Bluejay Capital Partners, a private investment firm focused on transportation and logistics, has completed the acquisition of The Assembly Authority, a national provider of complex on-site assembly and installation services. Bluejay said the business will serve as a foundation for growth while The Assembly Authority's leaders retain a significant ownership stake and Bluejay adds a new Managing Partner to lead expansion efforts.

PSG Makes Growth Investment in Visualfabriq

July 19, 2021

Cloud & SaaS

PSG, a growth equity firm, has made a growth investment in Visualfabriq, an Amsterdam-based provider of AI-enhanced revenue growth management SaaS for consumer packaged goods (CPG) manufacturers. The founders Jaco Brussé and Carst Vaartjes will remain in leadership and PSG's capital will be used to accelerate organic growth, product development and international expansion; terms were not disclosed.

Assembly Acquires PipeCandy

April 25, 2022

Data & Analytics

Assembly, a Los Angeles–based ecommerce software platform, acquired PipeCandy, a vertical data-as-a-service provider and market intelligence platform that tracks over 5.4 million online retailers. Financial terms were not disclosed; Assembly said the acquisition will expand its omni-channel ecommerce data and market-intelligence capabilities to provide a 360-degree view of ecommerce performance.