Providence Strategic Growth Invests in Assembly; Assembly Acquires Helium 10

Assembly Acquires Refersion

July 27, 2020

Cloud & SaaS

Assembly, an e-commerce technology company backed by Providence Strategic Growth (PSG), has acquired Refersion, a New York–based affiliate and influencer marketing platform. The deal adds Refersion to Assembly's suite of e-commerce software products (including Helium 10 and Order Metrics) to accelerate product development and expand merchant customer-acquisition capabilities.

Advent International Leads Growth Investment in Assembly, Valuation Tops $1B

September 21, 2021

Cloud & SaaS

Advent International led a strategic growth investment in Assembly, with participation from prior investor PSG, pushing Assembly's valuation above $1 billion. The capital will fund product and capability expansion, platform integrations, further M&A, and the hire of 200+ employees to scale the e-commerce SaaS and data platform.

Providence Strategic Growth Invests in Next Glass

April 23, 2020

Cloud & SaaS

Providence Strategic Growth (PSG), the growth-equity affiliate of Providence Equity Partners, has made a significant growth investment in Next Glass to accelerate product innovation, go-to-market expansion and support strategic add-on acquisitions. The funding will bolster Next Glass's consumer platforms (Untappd, BeerAdvocate) and its SaaS products (Untappd for Business, Untappd Marketplace) and establish a small-to-medium business support fund for COVID-19 relief.

Assembly Acquires Pacvue, E‑commerce Advertising and Intelligence Platform

October 26, 2021

Software

Assembly, the Los Angeles‑based e‑commerce software and data platform, has acquired Pacvue, an enterprise marketplace advertising, sales and intelligence platform. The deal strengthens Assembly’s product capabilities to serve merchants at all stages — adding enterprise-grade marketplace advertising and retail media intelligence to its suite; financial terms were not disclosed.

Assembly Acquires PipeCandy

April 25, 2022

Data & Analytics

Assembly, a Los Angeles–based ecommerce software platform, acquired PipeCandy, a vertical data-as-a-service provider and market intelligence platform that tracks over 5.4 million online retailers. Financial terms were not disclosed; Assembly said the acquisition will expand its omni-channel ecommerce data and market-intelligence capabilities to provide a 360-degree view of ecommerce performance.

Providence Strategic Growth Invests in Semarchy

September 2, 2020

Data & Analytics

Funds advised by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners, have made a growth equity investment in Semarchy to support product innovation and accelerate go-to-market expansion. Terms were not disclosed; the capital will fund Semarchy’s Intelligent Data Hub product development and customer growth initiatives.