HubSpot Acquires The Hustle

HubSpot Acquires Starter Story

February 23, 2026

Media & Entertainment

HubSpot has acquired Starter Story, the entrepreneur-focused media brand founded by Pat Walls, in a deal that marks a full exit for Walls. Starter Story will join HubSpot Media and continue operating under its own brand while gaining HubSpot's distribution and media infrastructure; financial terms were not disclosed.

HubSpot Acquires Dashworks

April 16, 2025

AI & Machine Learning

HubSpot has entered into an agreement to acquire Dashworks, an AI-powered workplace search assistant, and will bring the Dashworks team into HubSpot's AI product group. The deal is intended to boost HubSpot's Breeze Copilot and other AI features by adding deep search, reasoning, and connections to unstructured data sources for marketing, sales, and service teams.

HubSpot Acquires Clearbit

November 1, 2023

Data & Analytics

HubSpot, Inc. has entered into a definitive agreement to acquire Clearbit, a B2B data and intelligence provider, to integrate Clearbit's firmographic, technographic, and contact data into HubSpot's AI-powered customer platform. Upon closing, Clearbit will become a wholly owned subsidiary and its data capabilities will be integrated into HubSpot's marketing, sales and service offerings to provide richer customer intelligence and intent signals.

OpenWeb Acquires Hive Media Group

January 19, 2022

Media & Entertainment

OpenWeb, the premium audience relationship platform, acquired Hive Media Group for a mix of cash and stock valued at $60 million. The deal brings Hive’s team (over 60 employees) and publisher technologies into OpenWeb to expand product/engineering capabilities and deliver more value to publishing partners.

H.I.G. Capital Acquires Hibu Group (USA), Inc.

March 26, 2021

Marketing & Advertising

An affiliate of H.I.G. Capital has signed a definitive agreement to acquire Hibu Group (USA), Inc., a Cedar Rapids–based provider of integrated digital marketing services for small and medium-sized businesses. H.I.G. said the investment will support Hibu's next phase of growth and product innovation; the seller is Hibu Group Limited (UK).

Aptitude 8 Acquires WORQFLOW

February 28, 2024

Marketing & Advertising

Aptitude 8, an Elite HubSpot Solutions Partner, has acquired WORQFLOW, a HubSpot-focused revenue operations and web development partner. The deal brings WORQFLOW’s team and expertise into Aptitude 8 to expand capabilities in CMS, CRM, and RevOps and better serve enterprise-level HubSpot customers.