Keurig Dr Pepper Acquires DSD Territory Rights in East Texas and Northern Louisiana

November 24, 2020

Keurig Dr Pepper agreed to acquire the manufacturing, sales and direct-store-delivery (DSD) distribution rights to key KDP-owned and licensed brands across 37 counties in east Texas and northern Louisiana from The Red River Beverage Group and The Made‑Rite Company. The move brings brands such as Canada Dry, A&W, 7UP, Sunkist, Snapple, CORE and Bai into KDP’s company-owned DSD operations beginning February 2021; terms were not disclosed.

Buyers
Keurig Dr Pepper
Targets
Manufacturing, sales and direct-store-delivery (DSD) distribution rights to KDP-owned and licensed brands in 37 counties in east Texas and northern Louisiana
Sellers
The Red River Beverage Group, The Made-Rite Company
Industry
Food & Beverage
Location
United States
Transaction Type
Divestiture

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