Keurig Dr Pepper Acquires DSD Territory Rights in East Texas and Northern Louisiana
November 24, 2020
Keurig Dr Pepper agreed to acquire the manufacturing, sales and direct-store-delivery (DSD) distribution rights to key KDP-owned and licensed brands across 37 counties in east Texas and northern Louisiana from The Red River Beverage Group and The Made‑Rite Company. The move brings brands such as Canada Dry, A&W, 7UP, Sunkist, Snapple, CORE and Bai into KDP’s company-owned DSD operations beginning February 2021; terms were not disclosed.
- Buyers
- Keurig Dr Pepper
- Targets
- Manufacturing, sales and direct-store-delivery (DSD) distribution rights to KDP-owned and licensed brands in 37 counties in east Texas and northern Louisiana
- Sellers
- The Red River Beverage Group, The Made-Rite Company
- Industry
- Food & Beverage
- Location
- United States
- Transaction Type
- Divestiture
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