LLYC Acquires 70% Stake in Lambert Global

LLYC Acquires 80% Stake in BAM to Double U.S. Presence

March 30, 2023

Marketing & Advertising

LLYC (Llorente & Cuenca) has acquired an initial 80% stake in BAM, a San Diego–based public relations and marketing agency focused on venture-backed and technology companies, in a deal valuing BAM at $13.2 million. The acquisition (cash consideration, with potential adjustment based on 2022–2025 performance) doubles LLYC’s U.S. operation, creates a team of more than 65 professionals, and leaves BAM CEO Rebecca Bamberger with a continuing ownership stake while she remains in charge of operations.

Charter Growth Capital Fund Makes Minority Investment in Lambert Global

February 10, 2022

Marketing & Advertising

Charter Growth Capital Fund (managed by principals of Charter Capital Partners) has acquired a minority stake in Lambert Global, the holding company for PR, investor relations and integrated marketing firm Lambert. The capital will be used to fund growth initiatives, recruit leaders across key talent hubs, and accelerate Lambert's M&A activity while founder Jeff Lambert and the leadership team retain majority ownership.

Lambert Global Acquires Roy Public Affairs Management

January 30, 2023

Marketing & Advertising

Lambert Global has acquired Michigan-based Roy Public Affairs Management to expand its public affairs and policy advocacy capabilities. Roy Public Affairs founder Melissa Roy will join Lambert as Detroit Managing Partner to lead the firm’s new public affairs team and help grow Lambert’s presence across Southeast Michigan and Lansing.

Giorgi Mushroom Co. Acquires L.F. Lambert Spawn Co.

July 2, 2025

Agriculture

Giorgi Mushroom Co., a mushroom-focused subsidiary of The Giorgi Companies, acquired majority equity ownership in L.F. Lambert Spawn Co. on July 1. The acquisition is intended to strengthen Giorgi's supply-chain security and combine the resources and expertise of both companies to better serve commercial mushroom growers.

Groupe Bruxelles Lambert Acquires Majority Stake in Canyon Bicycles

December 15, 2020

Consumer Products

Groupe Bruxelles Lambert (GBL) has signed a definitive agreement to acquire a majority stake in Canyon Bicycles GmbH, with minority investor TSG Consumer Partners fully exiting. Founder Roman Arnold will remain as Chairman of the Advisory Board and reinvest alongside GBL, while Tony Fadell (via Future Shape) will co-invest to support product and service growth as Canyon pursues expansion in e-bikes and international markets.

Lambert & Co. Acquires Casteel Schoenborn Investor Relations

January 14, 2020

Marketing & Advertising

Lambert & Co., a national investor relations and integrated communications firm, has acquired Casteel Schoenborn Investor Relations & Corporate Communications, a Williamsville, New York–based IR firm focused on regional and community banks and other financial services clients. The principals of Casteel Schoenborn, Lynn Casteel and Jeffrey Schoenborn, joined Lambert as managing directors as part of the deal to bolster Lambert's financial-services IR capabilities; terms were not disclosed.