AEA Investors Acquires Huge and Combines It with Hero Digital

AEA Investors Acquires Hero Digital from CI Capital

November 23, 2021

IT Services

AEA Investors LP's middle-market private equity team has acquired Hero Digital Holdings, LLC from CI Capital Partners. The investment will support Hero Digital's expansion of digital offerings, next-gen technology capabilities, and geographic growth while the existing management team, led by CEO David Kilimnik, remains in place.

Hero Digital Acquires Avionos

August 14, 2023

IT Services

Hero Digital, a customer experience transformation company and portfolio company of AEA Investors, has acquired Avionos, a Chicago-based digital technology consultancy specializing in Salesforce and Adobe B2B commerce and marketing. The acquisition combines Hero Digital's strategy, creative, marketing, and technology capabilities with Avionos' technical expertise to create a stronger digital experience and commerce practice; Hero Digital will move its headquarters to Chicago. Canaccord Genuity served as exclusive financial advisor to Avionos.

Interpublic Group Acquires Stake in The Famous Group

April 20, 2022

Marketing & Advertising

Interpublic Group (IPG) has taken a minority stake in The Famous Group, a Los Angeles–based fan experience and mixed/augmented reality technology company. The investment will align The Famous Group with IPG’s Momentum Worldwide to broaden experiential and immersive offerings across IPG’s agency portfolio while allowing The Famous Group to continue operating under its own name.

Omnicom Group Acquires The Interpublic Group (IPG)

November 26, 2025

Marketing & Advertising

Omnicom Group Inc. completed its acquisition of The Interpublic Group of Companies, Inc., creating a combined marketing and advertising holding company with pro forma revenue in excess of $25 billion. The deal, which exchanged 0.344 Omnicom shares for each Interpublic share, unites extensive agency capabilities under Omnicom’s Omni intelligence platform to drive scale, data/technology integration and capability expansion.

Hero Digital Acquires Omnichannel Commerce

January 24, 2023

IT Services

Hero Digital, a customer experience transformation firm, has acquired Omnichannel Commerce, a digital consultancy specializing in Salesforce-powered e-commerce, order, and subscription management. The deal expands Hero Digital’s commerce capabilities and brings industry veteran Rich Lyons on board as a senior advisor to the newly expanded Commerce division.

AEA Investors Makes Majority Investment in Magna5

February 8, 2026

IT Services

AEA Investors' Small Business Private Equity team has made a majority investment in Magna5, a Canonsburg, Pennsylvania–based managed IT and cybersecurity services provider, with significant reinvestment from Magna5's management team. The partnership will support scaling Magna5's national platform and expanding its cybersecurity, compliance, and AI-enabled capabilities; CEO Bob Farina and the current leadership team will remain in place.