Berggruen Holdings and Sleeping Bear Capital Take Majority Stake in Phenomenon

July 24, 2019

Los Angeles-based Berggruen Holdings and San Francisco-based Sleeping Bear Capital announced a strategic majority investment in Phenomenon, a Los Angeles-based business transformation and brand agency. The investors plan to use Phenomenon as a platform for add-on acquisitions to expand capabilities in social marketing, AI-based marketing tools, and strategic media planning.

Buyers
Berggruen Holdings, Sleeping Bear Capital
Targets
Phenomenon
Platforms
Phenomenon
Location
California, United States
Transaction Type
Buyout

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