Off Madison Ave Acquires PR Agency CGPR

Off Madison Ave Acquires Fineman PR

November 16, 2020

Marketing & Advertising

Off Madison Ave, a Phoenix/Tempe-based behavioral marketing and communications firm, has acquired San Francisco-based Fineman PR. Fineman PR will operate as a division of Off Madison Ave with founder Michael Fineman retaining overall management and counsel; the deal expands Off Madison Ave's public relations, crisis communications and digital media capabilities.

MMGY Global Acquires Wagstaff Media & Marketing

October 11, 2022

Marketing & Advertising

MMGY Global has acquired Wagstaff Media & Marketing, which will operate as MMGY Wagstaff, expanding MMGY's footprint across North America and bolstering its public relations capabilities. The deal strengthens MMGY's West Coast presence, adds senior PR talent and travel/hospitality lifestyle expertise; founder Mary Wagstaff will remain as Partner and Managing Director.

Mod Op Acquires Crenshaw Communications

October 19, 2023

Marketing & Advertising

Mod Op, a Miami-based full-service digital marketing agency and portfolio company of Alterna Equity Partners, has acquired Crenshaw Communications, a New York–headquartered public relations firm. The deal expands Mod Op’s capabilities into public relations and AI-enabled communications; Crenshaw founder Dorothy Crenshaw joins Mod Op as Chief Public Relations Officer.

Ardian Acquires PRGX Global, Inc.

March 4, 2021

Data & Analytics

Ardian's North America Direct Buyouts completed the acquisition of PRGX Global, Inc., a technology-enabled recovery audit and spend analytics firm headquartered in Atlanta. Ardian will control PRGX and support acceleration of its technology roadmap (including the Verigon Solution Suite) and growth initiatives, with Michael Lustig named CEO.

CG Life Acquires Berry & Company Public Relations

May 21, 2024

Marketing & Advertising

CG Life has acquired Berry & Company Public Relations, a New York City–based public relations agency specializing in life sciences and medical technology. The deal brings Berry's leadership team and roughly 12 staff into CG Life to expand its PR, social media, and crisis communications capabilities and strengthen its New York presence for biopharma and medical device clients.

Market Performance Group Acquires The Creative Partners Group

October 4, 2022

Marketing & Advertising

Market Performance Group (MPG) has acquired The Creative Partners Group (The CPG) to expand its omnichannel strategy and services capabilities across Target and the broader retail marketplace. The transaction brings The CPG’s team and capabilities — including omnichannel marketplace growth, retail intelligence, category management, and creative/design — into MPG to strengthen its offerings for CPG brands and retailers.