Similarweb Acquires Embee Mobile
November 10, 2021
Similarweb has acquired Embee Mobile, a San Francisco–based mobile insights provider known for its large metered consumer panel and mobile audience analytics. The acquisition will strengthen Similarweb's mobile app intelligence and expand its digital measurement capabilities by integrating Embee's in-app behavioral data and panel-based insights.
- Buyers
- Similarweb
- Targets
- Embee Mobile
- Industry
- Data & Analytics
- Location
- California, United States
- Transaction Type
- Buyout
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