Simplicity Group Holdings Acquires Aptus Wealth

Simplicity Group Acquires Aptus Marketing

October 23, 2023

Insurance

Simplicity Group Holdings, Inc. has entered into an agreement to acquire Aptus Marketing, an Ohio-based agency focused on annuity and life insurance sales. Jeff Hutchison will continue to lead the Aptus office and become a Partner at Simplicity as the firm integrates Aptus’ lead-generation, training and advisor support capabilities.

Simplicity Group Acquires Optima Financial & Insurance Services

March 8, 2022

Financial Services

The Simplicity Group has acquired San Rafael, California-based Optima Financial & Insurance Services, a life and annuity distribution firm founded in 2009. Jon Salomon and Greg Olson will join Simplicity as partners and continue to lead their office; Simplicity is a PE-backed platform sponsored by Lee Equity Partners.

Simplicity Group Acquires Advisors Financial Group

February 3, 2021

Insurance

Simplicity Group completed the acquisition of Advisors Financial Group, an independent life and annuity insurance distribution business, effective February 1, 2021. Greg Patterson joined Simplicity as a partner and shareholder as part of the deal; Advisors Financial Group will operate as part of Simplicity’s distribution platform (the 19th organization to join).

Virtus Investment Partners Acquires AlphaSimplex Group from Natixis Investment Managers

October 20, 2022

Financial Services

Virtus Investment Partners agreed to acquire AlphaSimplex Group, a quantitative/alternative investment manager, from Natixis Investment Managers and completed the transaction on April 1, 2023. The deal brings AlphaSimplex's systematic alternative strategies and ~$8.3 billion of AUM into Virtus' multi-boutique platform to expand its alternative capabilities and distribution reach.

Simplicity Group Acquires Allegis Advisor Group

September 15, 2022

Financial Services

Simplicity Group has entered into an agreement to acquire Allegis Advisor Group, a Salt Lake City-based independent marketing organization that supports advisors in annuity, long-term care, disability, and life insurance sales. Allegis will join Simplicity as its 43rd partner, with founder Chris Miller and several leaders joining the Simplicity partnership while Allegis' day-to-day operations remain under its existing management team.

Simplicity Group Holdings Acquires Verity Asset Management

July 16, 2025

Financial Services

Simplicity Group Holdings has acquired Verity Asset Management, a Durham, North Carolina-based registered investment adviser founded in 1996. Verity's leadership team will join Simplicity as partners as the firm integrates Verity's wealth management and 403(b) practice to expand Simplicity's client base and service offerings.