Upshop Acquires Invafresh

Level Equity Invests in Upshop; Prairie Capital Retains Minority Stake

February 13, 2024

Cloud & SaaS

Level Equity has made a growth investment in Upshop, recapitalizing the business previously majority‑owned by Prairie Capital while Prairie and Upshop management retain significant ownership. Upshop is a SaaS store‑operations and omnichannel platform serving food retailers (150+ retailers and 30,000 stores); the investment will accelerate product innovation, technology investment, and the company’s total‑store operations strategy.

Upshop (Applied Data Corporation) Acquires Itasca Retail

September 7, 2022

Cloud & SaaS

Applied Data Corporation, rebranded as Upshop, has acquired Itasca Retail to expand its total store operations platform by adding inventory intelligence and replenishment capabilities. The deal, announced in September 2022 on Prairie Capital's site and Upshop/PR channels, integrates Itasca's Magic Inventory Intelligence into Upshop's cloud-based SaaS platform to improve on-shelf availability and streamline retail ordering.

Instacart Acquires Wynshop to Expand Enterprise E‑commerce Solutions

May 1, 2025

E-Commerce

Instacart has acquired Wynshop, a Fort Lauderdale–based provider of e-commerce solutions for grocers and retailers, to deepen its enterprise technology offerings and integrate Wynshop capabilities into Instacart’s Storefront Pro and other retailer-facing products. Wynshop will operate as a wholly owned subsidiary, and Instacart plans to bring its e-commerce, advertising, fulfillment, and in‑store solutions to Wynshop partners over time.

Produce Investments Acquires Biofresh Safestore

October 25, 2025

Agriculture

Produce Investments, a UK-based agricultural group, has acquired Biofresh Safestore, a specialist in fixed crop storage and sprout-control systems. The deal expands Produce Investments' agri-tech and crop storage capability by combining Biofresh's fixed-installation technologies with PI's Restrain portable sprout-suppression solutions and supports broader European and international growth.

Wind Point Partners Acquires FreshEdge

October 4, 2022

Food & Beverage

Chicago-based private equity firm Wind Point Partners has acquired FreshEdge, a leading independent fresh food distributor, from Rotunda Capital Partners. FreshEdge’s existing management team will remain in place and Wind Point will provide capital to expand fresh-cut processing capabilities, warehouse space, infrastructure and pursue strategic acquisitions to grow density across the Midwest and Southeast.

Instacart Acquires FoodStorm

October 7, 2021

Cloud & SaaS

Instacart has acquired FoodStorm, a SaaS order management system that powers order-ahead and catering experiences for grocery retailers. Instacart will integrate FoodStorm's technology and team into its enterprise offering to expand capabilities for prepared foods, catering and omnichannel ordering for retail partners across North America.