Paddle Acquires ProfitWell
May 25, 2022
Paddle has acquired ProfitWell, the subscription metrics and retention automation provider, in a deal valued at over $200 million in cash and equity. The acquisition will integrate ProfitWell's metrics, pricing, and retention tools into Paddle's payments infrastructure for SaaS companies while keeping ProfitWell's brand, employees, and offices intact.
- Buyers
- Paddle
- Targets
- ProfitWell
- Industry
- Cloud & SaaS
- Location
- Massachusetts, United States
- Transaction Type
- Buyout
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