Paddle Acquires ProfitWell

May 25, 2022

Paddle has acquired ProfitWell, the subscription metrics and retention automation provider, in a deal valued at over $200 million in cash and equity. The acquisition will integrate ProfitWell's metrics, pricing, and retention tools into Paddle's payments infrastructure for SaaS companies while keeping ProfitWell's brand, employees, and offices intact.

Buyers
Paddle
Targets
ProfitWell
Industry
Cloud & SaaS
Location
Massachusetts, United States
Transaction Type
Buyout

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