Impetus Wellness Group Acquires Reliance Vitamin

September 13, 2024

Impetus Wellness Group, a wellness-focused platform backed by AEA Investors' Small Business Private Equity (AEA SBPE), has acquired Reliance Vitamin from Swander Pace Capital and its partners. Reliance will become the first member of the Impetus VMS CMO platform and will continue to operate under CEO Linda Naselli as Impetus pursues additional partner acquisitions in the vitamins, minerals, and supplements (VMS) contract manufacturing space.

Buyers
Impetus Wellness Group, AEA Small Business Private Equity (AEA SBPE)
Targets
Reliance Vitamin
Sellers
Swander Pace Capital, Branch Brook Holdings, Phil Vigeant
Platforms
Impetus Wellness Group
Industry
Food & Beverage
Location
New Jersey, United States
Transaction Type
Addon

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