MSQ Acquires United Digital Group (UDG)

Brixey & Meyer Capital Acquires Universal Distribution Group (UDG)

June 13, 2025

Automotive

Brixey & Meyer Capital (BMC) has acquired Universal Distribution Group (UDG), a Charlotte-based provider of aftermarket automotive shop equipment, installation, and field service. The deal is an add-on to BMC's automotive shop equipment platform—UDG's founder Josh Lyerly retains a stake and will remain in a leadership role—expanding the platform's geographic coverage and heavy-duty/collision repair capabilities across the Southeast.

One Equity Partners Acquires MSQ Partners

June 12, 2023

Marketing & Advertising

One Equity Partners (OEP) has acquired MSQ Partners, a London-headquartered creative and technology agency group with over 1,200 employees across 13 offices. OEP will use MSQ as a platform to pursue international expansion and consolidation in tech-enabled marketing and digital transformation; LDC exited its majority investment but will reinvest as a minority partner.

MSQ Acquires New York Creative Agency SPCSHP

October 2, 2024

Marketing & Advertising

London-based MSQ has acquired New York-based creative agency SPCSHP (formerly Big Spaceship), adding roughly 140 employees and more than doubling MSQ's U.S. presence and North American revenues to $100 million. The deal, backed by private equity partners One Equity Partners and LDC, expands MSQ's capabilities and scale in North America and integrates SPCSHP into MSQ's global network of creative, media and technology agencies.

MSQ Acquires Atlanta-based Arke to Expand MSQ DX in the Americas

December 11, 2025

Marketing & Advertising

MSQ (via its MSQ DX digital experience division) has acquired Arke, an 80-person digital experience company headquartered in Atlanta with a delivery hub in Florianópolis, Brazil. The acquisition strengthens MSQ DX’s North American footprint, adds capabilities across UX, engineering and martech, and integrates Arke’s founder Eric Stoll into MSQ DX leadership.

DEPT Acquires 3Q Digital

April 21, 2022

Marketing & Advertising

Global digital agency DEPT has completed the acquisition of growth marketing agency 3Q Digital, bringing 3Q’s ~500 US-based specialists into DEPT’s global team. The deal integrates 3Q’s proprietary solutions (including Qontrol) into DEPT’s Ada martech platform and expands DEPT’s US capabilities and scale across data, engineering, and performance marketing.

MSQ Acquires Elmwood and Merges It with Holmes & Marchant

December 1, 2021

Marketing & Advertising

MSQ, the international marketing group backed by private equity partner LDC, has acquired Elmwood and merged it with its Holmes & Marchant agency to create a global design and brand experience powerhouse. The combined Elmwood will operate across hubs in London, New York, Shanghai and Singapore, expanding MSQ's design capabilities and geographic footprint to better serve large consumer and healthcare clients.