Spin Master Acquires Rubik's Brand Ltd

Spin Master Acquires 4D Brands International (4D Puzzles)

November 22, 2022

Consumer Products

Spin Master Corp. has agreed to acquire Canadian puzzle maker 4D Brands International Inc., adding the company's premium 3D puzzle and model construction kits and licensed collectibles to Spin Master's puzzles and games portfolio. The deal — expected to close January 2023 — will see 4D founder Shaun Sakdinan join Spin Master as Senior Director of Design in Toronto, Ontario.

Spin Master Acquires Melissa & Doug for $950M

January 2, 2024

Consumer Products

Spin Master Corp. completed the acquisition of U.S.-based Melissa & Doug for $950 million, with the parties agreeing to eliminate a previously announced contingent earnout of up to $150 million. The deal, sold by AEA Investors, expands Spin Master's early childhood product portfolio and strengthens its reach in specialty retail and e-commerce channels.

Rubix Group (Advent-owned) Acquires ERIKS UK & Ireland

November 3, 2025

Industrial Services

Rubix Group, majority-owned by Advent International, has completed the acquisition of ERIKS UK & Ireland, combining two multi-specialist industrial distributors to expand Rubix's flow-technology capabilities and strengthen its UK market position. The transaction coincides with a minority equity investment in Rubix led by Neuberger Berman Private Markets, with participation from Adams Street Partners, LGT Capital Partners, J. Safra Sarasin Asset Management and funds/accounts managed by BlackRock; Advent remains the majority shareholder. The combined UK business and Rubix operations now drive a larger MRO platform with combined annual revenues in excess of €850 million.

Kinaxis Acquires AI-based Retail Demand Planning Provider Rubikloud

June 15, 2020

AI & Machine Learning

Kinaxis Inc. has signed a definitive agreement to acquire Toronto-based Rubikloud for US$60 million in an all-cash transaction. The acquisition brings Rubikloud’s AI/ML-driven demand forecasting and promotion optimization SaaS capabilities (and ~80 employees) into Kinaxis’s RapidResponse platform to expand its demand-planning capabilities and accelerate entry into the enterprise retail and CPG markets.

SPINS Acquires Lucky Labs

May 20, 2025

Data & Analytics

SPINS has acquired Lucky Labs, a product-locator and shopper experience platform used by beauty and wellness brands, to expand its omnichannel activation and product-level analytics capabilities. The deal combines SPINS' retail and consumer insights with Lucky Labs' first-party retail data and product-discovery technology to offer an integrated solution for brands and retailers across online and in-store channels.

SPINS Acquires MikMak

January 15, 2026

Marketing & Advertising

SPINS, the Chicago-based provider of CPG data and commerce solutions, has acquired MikMak, a New York-based commerce intelligence and omnichannel orchestration software company. The acquisition expands SPINS’ shopper engagement and omnichannel activation capabilities by combining its attribute-rich CPG dataset with MikMak’s orchestration and measurement platform to better plan, execute, and measure marketing across digital and physical touchpoints.