The Wheel Group (Wynnchurch Portfolio) Acquires Tuff Stuff Overland
February 8, 2021
The Wheel Group (a portfolio company of Wynnchurch Capital) has acquired Tuff Stuff Overland, a Santa Ana–based direct-to-consumer e-commerce seller of overland/outdoor vehicle accessories. The acquisition expands TWG's product portfolio into rooftop tents, awnings and other overland gear to strengthen its presence in the truck, SUV and car enthusiast markets.
- Buyers
- The Wheel Group, Wynnchurch Capital, L.P.
- Targets
- Tuff Stuff Overland
- Platforms
- The Wheel Group
- Industry
- E-Commerce
- Location
- California, United States
- Transaction Type
- Addon
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