The Wheel Group (Wynnchurch Portfolio) Acquires Tuff Stuff Overland

February 8, 2021

The Wheel Group (a portfolio company of Wynnchurch Capital) has acquired Tuff Stuff Overland, a Santa Ana–based direct-to-consumer e-commerce seller of overland/outdoor vehicle accessories. The acquisition expands TWG's product portfolio into rooftop tents, awnings and other overland gear to strengthen its presence in the truck, SUV and car enthusiast markets.

Buyers
The Wheel Group, Wynnchurch Capital, L.P.
Targets
Tuff Stuff Overland
Platforms
The Wheel Group
Industry
E-Commerce
Location
California, United States
Transaction Type
Addon

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