Heartland Food Products Group Acquires SLIMFAST US Brand from Glanbia PLC

S5 Equity Acquires Heartland America

March 27, 2025

E-Commerce

S5 Equity, a Southern California private investment firm, has acquired Heartland America, a discount catalog and online direct-to-consumer retailer based in Chaska, Minnesota. The deal is a strategic bolt-on to S5 Equity’s portfolio company Hammacher Schlemmer to capture synergies across distribution, marketing and sales; financial terms were not disclosed.

Greater Omaha Packing Acquires Heartland Proteins

January 23, 2024

Agriculture

Greater Omaha Packing Inc. has acquired Nebraska-based Heartland Proteins, a supplier and blender of meat-and-bone meal for the animal feed industry. The deal brings Heartland's blending capabilities and customer relationships into Greater Omaha's existing rendering and protein supply operations and will be supported by the continued involvement of founder Keith Fulton.

Smart for Life, Inc. Acquires Purely Optimal Nutrition

April 8, 2024

Food & Beverage

Smart for Life, Inc. (Nasdaq: SMFL), a publicly held nutraceuticals holding company, entered a definitive agreement to acquire Purely Optimal Nutrition, a North America-focused eCommerce nutraceuticals company. The acquisition is expected to close within eight weeks, and Smart for Life said the deal will expand its product offering, drive additional revenue (Purely Optimal is estimated to generate over $8 million in revenue and ~$1 million in Adjusted EBITDA) and create economies of scale across its operations.

UMB Financial Corporation Acquires Heartland Financial USA, Inc.

April 29, 2024

Financial Services

UMB Financial Corporation completed its previously announced all-stock acquisition of Heartland Financial USA, Inc., creating a larger regional bank with approximately $68 billion in assets and expanded operations across 13 states. The deal (announced at an implied value of about $2.0 billion and using a 0.55 share exchange ratio) increases UMB's private wealth AUM by roughly 31–32%, adds more than 100 branches and ATMs, and brings HTLF operations onto UMB platforms before full brand conversion.

FitLife Brands Acquires Substantially All Assets of MusclePharm Corporation

October 10, 2023

Consumer Products

FitLife Brands, Inc. (Nasdaq: FTLF) closed on October 10, 2023 the acquisition of substantially all of the assets of MusclePharm Corporation via a Section 363 bankruptcy asset purchase for approximately $18.5 million in cash. The purchase — financed with a $10.0 million term loan from First Citizens Bank and FitLife’s cash — transferred MusclePharm’s brands and assets to FitLife while FitLife assumed none of MusclePharm’s liabilities except de minimis cure costs.

LFM Capital Acquires Heartland Steel Products

April 2, 2024

Manufacturing

LFM Capital has acquired Heartland Steel Products, a U.S.-based manufacturer of structural steel platforms, pallet racking systems and material-handling products sold under the SpaceRAK and Heartland Engineered Products brands. LFM said it will invest in Heartland’s manufacturing capabilities, optimize facility workflows and add engineering and leadership talent to support growing demand from distribution, warehousing and e-commerce fulfillment.