Zyme Acquires CCI to Expand Channel Incentives and Partner Marketing Capabilities
August 3, 2017
Zyme, a channel data management cloud platform provider, acquired CCI, a partner marketing and channel incentive management firm, to expand its smart application portfolio and offer a more comprehensive channel incentives solution. The acquisition combines Zyme's downstream channel data capabilities with CCI's expertise in MDF/co-op and partner marketing to create a broader, data-driven incentives offering for enterprise technology customers.
- Buyers
- Zyme
- Targets
- CCI
- Industry
- Software
- Location
- California, United States
- Transaction Type
- Buyout
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