Cerberus-Led Investor Group Acquires IWCO Direct
February 25, 2022
An investor group led by an affiliate of Cerberus Capital Management has acquired ownership of IWCO Direct and completed a $55 million capital investment to strengthen the company's balance sheet. The transaction positions IWCO to expand its data-driven direct marketing solutions and appoints Gary Masse as CEO to lead growth and capability investments.
- Buyers
- Affiliate of Cerberus Capital Management (Cerberus-led investor group)
- Targets
- IWCO Direct
- Industry
- Marketing & Advertising
- Location
- Minnesota, United States
- Transaction Type
- Buyout
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