Milk & Honey Acquires VMG Sports

April 22, 2024

Milk & Honey Music + Sports + Ventures has acquired VMG Sports in a multi-seven-figure deal that adds 15 NFL players — including Travis Kelce — to Milk & Honey's roster. The VMG founders will join Milk & Honey's executive staff, expanding the firm's sports capabilities, NIL business and geographic recruiting reach across the East Coast and Midwest.

Buyers
Milk & Honey Music + Sports + Ventures
Targets
VMG Sports
Sellers
Adam Heller, Michael Simon, Greg Diulus, Sammy Spina
Location
Pennsylvania, United States
Transaction Type
Buyout

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