IPSY Acquires BoxyCharm to Form BFA (Beauty For All) Industries
October 30, 2020
IPSY announced it is acquiring BoxyCharm and combining the two businesses under a newly formed platform, BFA (Beauty For All) Industries, creating a beauty subscription powerhouse with a global community of more than 30 million and expected to exceed $1 billion in annual revenue. BoxyCharm will continue to operate as an independent brand under BFAI, with founder Joe Martin joining the BFAI board while IPSY's Marcelo Camberos will serve as CEO of the combined platform.
- Buyers
- IPSY, BFA (Beauty For All) Industries
- Targets
- BoxyCharm
- Industry
- Consumer Products
- Location
- United States
- Transaction Type
- Buyout
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