Sun-Maid Growers of California Acquires Plum Organics from Campbell Soup Company

March 31, 2021

Sun-Maid Growers of California will acquire Plum Organics, a premium organic baby food and kids snacks brand, from Campbell Soup Company. The deal—expected to close in Spring 2021—was announced as part of Campbell's strategy to focus on its core soup, sauces and beverage categories while allowing Sun-Maid to expand its healthier snacking portfolio into baby and kids foods.

Buyers
Sun-Maid Growers of California
Targets
Plum Organics
Sellers
Campbell Soup Company
Industry
Food & Beverage
Location
California, United States
Transaction Type
Divestiture

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