Cars.com Acquires Dealer Inspire and Launch Digital Marketing
February 14, 2018
Cars.com Inc. agreed to acquire Dealer Inspire and Launch Digital Marketing for $165 million in cash (with up to $40 million of additional contingent consideration) to broaden its dealer-facing digital products and services. The acquisition brings website platforms, digital retailing and AI messaging capabilities to Cars.com's marketplace and is intended to accelerate organic growth and expand capabilities for its dealer customers.
- Buyers
- Cars.com Inc.
- Targets
- Dealer Inspire, Launch Digital Marketing
- Industry
- Marketing & Advertising
- Location
- Illinois, United States
- Transaction Type
- Buyout
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