Supreme Group (Trinity Hunt-backed) Acquires Health+Commerce

Trinity Hunt Partners Acquires Majority Stake in Supreme Optimization

July 11, 2023

Marketing & Advertising

Trinity Hunt Partners has made a majority investment in Supreme Optimization, a digital marketing agency focused exclusively on the life sciences sector. Balance Point Capital Advisors (via its affiliated fund) provided a financing package to support the acquisition and provide capital for future M&A; Supreme's founder Sheldon Zhai and other members of management will remain significant shareholders.

Supreme Group Acquires Curator24

January 8, 2025

Marketing & Advertising

Supreme Group, a life-sciences marketing platform backed by Trinity Hunt Partners, has acquired Curator24, a San Diego-based marketing and advertising agency serving pharmaceutical, biotech and MedTech clients. Curator24 will operate as a standalone agency within the Supreme Group platform, with founder Shannon Carlson remaining in leadership; the deal expands Supreme Group's healthcare marketing capabilities as it builds a best-in-class platform.

Supreme Group Acquires Broth

February 10, 2026

Marketing & Advertising

Supreme Group, a Trinity Hunt Partners‑backed healthcare and life sciences marketing and communications platform, has acquired Broth, a science‑first creative agency. Broth will join Supreme Group's Brand + Creative vertical to add scientific rigor and evidence‑driven strategy for complex therapeutic commercialization and launch work.

Supreme Group Acquires Amendola Communications

December 4, 2024

Marketing & Advertising

Supreme Group, a Trinity Hunt-backed healthcare and life sciences marketing platform, has acquired Amendola Communications, a Scottsdale-based healthcare, health tech and life sciences PR and marketing agency. Amendola will continue to operate under its brand with founder Jodi Amendola remaining as president; the acquisition is the fifth add-on to the Supreme Group platform and aims to expand the platform's healthcare marketing and digital capabilities.

H.I.G. Capital Acquires Health-E Commerce from BPOC

June 18, 2024

E-Commerce

An affiliate of H.I.G. Capital has completed the acquisition of Health-E Commerce, the Dallas-based e-commerce retailer operating FSAstore.com, HSAstore.com and the Caring Mill private label. The majority stake in Health-E Commerce was previously held by BPOC (since 2019); H.I.G. will partner with management to expand product selection, telehealth services and technology integrations with third-party administrators to drive growth.

Supreme Group Acquires BioStrata

August 21, 2024

Marketing & Advertising

Trinity Hunt-backed Supreme Group has acquired BioStrata, a Cambridge-based life science marketing and public relations agency. The add-on expands Supreme Group's life-science marketing and communications platform, broadening its UK and European footprint while keeping BioStrata's leadership and brand intact.