Waterland Acquires Majority Stake in Hellorider

September 11, 2024

Dutch private equity firm Waterland has taken a majority stake in Hellorider, a Amsterdam-based bicycle leasing SaaS platform. Hellorider's founders, Kruitbosch and the management team remain on the cap table as shareholders; the investment will be used to accelerate product development, grow the partner network and expand usage of corporate bike leasing.

Buyers
Waterland
Targets
Hellorider
Sellers
Kruitbosch, Hellorider management team
Industry
Cloud & SaaS
Location
North Holland, Netherlands
Transaction Type
Buyout

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