PLAYSTUDIOS Acquires Mobile Game Studio Brainium
October 13, 2022
PLAYSTUDIOS, Inc. (NASDAQ: MYPS) acquired Portland-based mobile casual game developer Brainium for $70 million in upfront cash plus contingent consideration. The deal more than doubles PLAYSTUDIOS' average daily active users, expands its casual game portfolio (Solitaire, Sudoku, Mahjong, etc.), and diversifies revenue by adding advertising-driven titles to its playAWARDS loyalty platform.
- Buyers
- PLAYSTUDIOS, Inc.
- Targets
- Brainium
- Industry
- Media & Entertainment
- Location
- Oregon, United States
- Transaction Type
- Buyout
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