Diageo Acquires Ritual Zero Proof

September 25, 2024

Diageo North America has acquired Ritual Zero Proof, the leading non-alcohol spirit brand founded in Chicago in 2019. Diageo — which previously took a minority position in Ritual via Distill Ventures in 2020 — plans to scale the brand within its broader non‑alcohol portfolio and accelerate distribution across retail and e-commerce channels.

Buyers
Diageo (Diageo North America)
Targets
Ritual Zero Proof
Industry
Food & Beverage
Location
Illinois, United States
Transaction Type
Buyout

Explore More

Related Acquisitions

Track M&A activity that matters to you

Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.