Diageo Acquires Ritual Zero Proof
September 25, 2024
Diageo North America has acquired Ritual Zero Proof, the leading non-alcohol spirit brand founded in Chicago in 2019. Diageo — which previously took a minority position in Ritual via Distill Ventures in 2020 — plans to scale the brand within its broader non‑alcohol portfolio and accelerate distribution across retail and e-commerce channels.
- Buyers
- Diageo (Diageo North America)
- Targets
- Ritual Zero Proof
- Industry
- Food & Beverage
- Location
- Illinois, United States
- Transaction Type
- Buyout
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