Bacardi Limited Acquires ILEGAL Mezcal

Bacardi Acquires TAILS

November 19, 2020

Food & Beverage

Bacardi Limited acquired 100% ownership of TAILS, a London-based pioneer in pre-batched cocktails, after first taking a minority stake in 2018. The purchase brings TAILS’ bottled and on‑draught cocktail solutions and on-trade capabilities fully into Bacardi’s portfolio to support hospitality customers and expand its ready-to-serve cocktail offering across Western Europe and beyond.

MadaLuxe Group Acquires Majority Stake in Tequila Enemigo

September 14, 2023

Food & Beverage

MadaLuxe Group, through its new MadaLuxe Spirits division, has acquired a majority stake in premium tequila brand Tequila Enemigo. The founding team (Robin Clough, Max Davies-Gilbert and Sebastian Gonzalez) will retain a significant minority stake and remain responsible for day-to-day operations as the brand scales internationally through MadaLuxe's luxury platform and distribution network.

EARI Beverage Group Acquires Perfectomundo Tequila

February 22, 2023

Food & Beverage

EARI Beverage Group (Entertainment Arts Research) has acquired Perfectomundo, Inc., the owner and producer of the award-winning Perfectomundo Tequila brand. The deal adds a premium tequila produced in the town of Tequila, Jalisco to EARI's spirits portfolio and supports the company's nationwide distribution and brand expansion plans.

Amass Brands Group Acquires Majority Stake in Calirosa Tequila

October 15, 2024

Food & Beverage

Amass Brands Group has completed a majority acquisition of Calirosa Tequila, a premium tequila brand co-founded by Adam Levine and Behati Prinsloo in partnership with the Real family distillery. Calirosa will continue to operate with its existing team and will gain access to Amass Brands Group's global distribution, marketing resources and industry expertise; financial terms were not disclosed.

Sazerac Company Acquires BuzzBallz (Southern Champion)

March 25, 2024

Food & Beverage

Sazerac Company has acquired BuzzBallz (dba Southern Champion), the Dallas-area ready-to-drink cocktail maker founded by Merrilee Kick. The deal will add BuzzBallz's spherical RTD cocktail portfolio to Sazerac’s spirits platform and support international and U.S. distribution expansion; financial terms were not disclosed.

Diageo Acquires Flavoured Tequila Brand 21Seeds

March 31, 2022

Food & Beverage

Diageo has acquired 21Seeds, a female-founded super‑premium flavoured tequila brand launched in 2019. The founders will remain involved as Diageo integrates the fast‑growing brand into its tequila portfolio to capitalize on strong category growth.