Sazerac Company Acquires BuzzBallz (Southern Champion)

March 25, 2024

Sazerac Company has acquired BuzzBallz (dba Southern Champion), the Dallas-area ready-to-drink cocktail maker founded by Merrilee Kick. The deal will add BuzzBallz's spherical RTD cocktail portfolio to Sazerac’s spirits platform and support international and U.S. distribution expansion; financial terms were not disclosed.

Buyers
Sazerac Company
Targets
BuzzBallz (d/b/a Southern Champion)
Sellers
Merrilee Kick and the Kick family
Industry
Food & Beverage
Location
Texas, United States
Transaction Type
Buyout

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