Diageo Acquires Flavoured Tequila Brand 21Seeds

Amass Brands Group Acquires Majority Stake in Calirosa Tequila

October 15, 2024

Food & Beverage

Amass Brands Group has completed a majority acquisition of Calirosa Tequila, a premium tequila brand co-founded by Adam Levine and Behati Prinsloo in partnership with the Real family distillery. Calirosa will continue to operate with its existing team and will gain access to Amass Brands Group's global distribution, marketing resources and industry expertise; financial terms were not disclosed.

MadaLuxe Group Acquires Majority Stake in Tequila Enemigo

September 14, 2023

Food & Beverage

MadaLuxe Group, through its new MadaLuxe Spirits division, has acquired a majority stake in premium tequila brand Tequila Enemigo. The founding team (Robin Clough, Max Davies-Gilbert and Sebastian Gonzalez) will retain a significant minority stake and remain responsible for day-to-day operations as the brand scales internationally through MadaLuxe's luxury platform and distribution network.

PepsiCo Acquires Siete Foods for $1.2 Billion

January 17, 2025

Food & Beverage

PepsiCo has completed the acquisition of Garza Food Ventures LLC (dba Siete Foods) for $1.2 billion. The deal brings the Austin-based, Mexican‑American better‑for‑you food brand (available in over 40,000 retailers) into PepsiCo’s portfolio to expand its offerings in healthier and ethnic snack and meal categories.

Flaviar Acquires Speakeasy Co.

September 10, 2024

E-Commerce

Flaviar, Inc. has acquired Speakeasy Co. in a cash-and-stock deal to fold Speakeasy's agency, marketing and fulfillment capabilities into Flaviar Checkout and expand Flaviar's B2B/e-commerce enablement for beverage-alcohol brands. The combined business will give brand partners access to warehouse-based fulfillment, performance marketing, and Flaviar's data and ad products while preserving Speakeasy's team and client relationships.

Bacardi Limited Acquires ILEGAL Mezcal

September 11, 2023

Food & Beverage

Bacardi Limited has completed the acquisition of ILEGAL Mezcal, making the family-owned spirits company the sole owner of the artisanal mezcal brand. Bacardi said the deal will accelerate ILEGAL's growth within the fast-growing super-premium mezcal category and expand the brand's global reach; terms were not disclosed.

Bacardi Acquires TAILS

November 19, 2020

Food & Beverage

Bacardi Limited acquired 100% ownership of TAILS, a London-based pioneer in pre-batched cocktails, after first taking a minority stake in 2018. The purchase brings TAILS’ bottled and on‑draught cocktail solutions and on-trade capabilities fully into Bacardi’s portfolio to support hospitality customers and expand its ready-to-serve cocktail offering across Western Europe and beyond.